MacFarlane Brothers and L’Oreal win big at 2023 AiMCO Awards

AiMCO

The event was held at Sydney’s Doltone House last night.

The Australian Influencer Marketing Council (AiMCO) has revealed the winners of the 2023 AiMCO Awards, which were held at Sydney’s Doltone House and hosted by Alright Hey and Starr McGowan last night. 

Comedy duo Lachlan and Austin Macfarlane, known as The Macfarlane Brothers, were recognised as the most influential creators, and also took out the Best Comedy and Entertainment Creator category.

Maybelline New York and HERO’s Through Their Eyes campaign, by the L’Oreal Groupe, was awarded the Most Influential Brand nod and also took out the Best Entertainment/Gaming campaign. 

The full list of winners includes:

Brand

Best beauty/wellness campaign: Milky Foot Spring, Sling & Stone
Best health/fitness/sport campaign: U by Kotex x Sez, Hello Social
Best family/parenting/pets campaign: The Athlete’s Foot x Roblox: FITOPIA, LeapFrogger
Best food and beverage campaign: Krispy Kreme Share the Joy, Sling & Stone (winner), Archie Rose Distilling Co. partners with Sydney Mardi Gras and Sydney World Pride, Archie Rose (highly commended)
Best home/lifestyle/travel/auto campaign: Uber – Pride Ride, Hello Social (winner), Uber Red Cross, Hello Social (highly commended)
Best business/finance/insurance/telco campaign: Uber – Young Earner, Hello Social
Best entertainment & gaming campaign: Maybelline New York x HERO: Through Their Eyes, L’Oreal Groupe

Industry

Best use of data: Uber x Young Earner, Hello Social
Best influencer marketing technology/service: Fabulate
Most effective collaboration/partnership: Uber – Pride Ride, Hello Social (winner), Uber red Cross, Hello Social (highly commended)
Most effective campaign for ROI: Pepsico Simply Chips, Social Soup (winner), Uber Red Cross, Hello Social (highly commended)
Best large agency/business: Wavemaker (winner), Hello Social (highly commended)
Best boutique agency/business: Hoozu (winner), Day Mgmt (highly commended)
AiMCO Trailblazer of the Year: Emma Woods, Social Soup (winner), Ash Jackson, Born Bred Talent (highly commended)
Most influential: Maybelline New York x HERO: Through Their Eyes, L’Oreal Groupe

Creator

Best food and beverage: Princess Honeybelle, Nicole Wade (winner), Places in Sydney Foodie, Adrian Widjonarko (highly commended)
Best beauty/fashion/style: Jules Robinson, Figur
Best comedy & entertainment: The MacFarlane Brothers, Neuralle Pty Ltd
Best home/lifestyle/travel/auto: Bridey Drake, Born Bred Talent
Best family/parenting/pets: Princess Honeybelle, Nicole Wade
Best health, fitness, sport: Katie Williams, Day Mgmt (winner), Jeff Malone, Fit for Purpose (highly commended), Gabrielle De Ramos, The Gifted Group (highly commended)
Best gaming/streamer: Reapz
Best up & coming: Kat Zam, Born Bred Talent
Influence for Good: Ben McIntosh, Day Mgmt (winner), Tom Forrest, Born Bred Talent (highly commended)
Most influential: The MacFarlane Brothers, Neuralle Pty LTd

The 2023 AiMCO Awards were supported by TikTok for Business, Wavemaker, Kitly business, Hello Social, Meltwater, Social Soup, Talentpay Australia, and Tagger by Sporut Social.

MD Patrick Whitnall praised the calibre of work submitted across the 26 award categories.

See also: AiMCO’s Patrick Whitnall on influencer marketing being taken seriously

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