Lumme (pronounced L-uu-m) joins the market to provide high-level marketing expertise without the hefty costs of a full-time CMO or traditional agency.
Led by co-founders Renee Gangemi and Kate Thompson, the venture aims to redefine the marketing landscape by cutting through the noise and bringing “uncommon sense” back to the table.
With its agile, partnership-driven approach, Lumme combines on-demand strategic insight with hands-on execution, helping clients unlock their growth potential and reach the next milestone.
The new company delivers the strategic muscle and flexible resources to tackle the marketing brief at hand. They provide a trusted partner who challenges complex business challenges, driving impactful solutions and ensuring businesses move forward with clarity and confidence.
Lumme aims to be a true extension of its clients’ teams with the combination of blending senior-level expertise with full implementation. The combined power of a CMO and an integrated marketing department – offering both strategic direction and execution at a fraction of the cost of hiring multiple resources.
Gangemi said: “The traditional consultancy model is broken. You’re sold a solution but left to figure out execution on your own, financially and resource-wise, it just doesn’t stack up. At Lumme, we don’t just advise we embed directly into a client’s team, driving strategy and executing the work.
“We bring an entire, integrated marketing department to the table for approximate cost of a single hire – including a marketing director, a mid-level marketing manager, and access to trusted external partners for PR, creative, and more.”
Lumme is the culmination of years of collaboration between Gangemi and Thompson, who previously operated under the moniker “The Marketing Equation” where they served high- growth companies like Brighte, Cashrewards, KPMG High Growth Ventures, Magic Millions, Prezzee, and xAmplify.
Thompson said: “Marketing is the engine room of growth, but fast-growing businesses often find themselves stuck between the expensive cost of senior leadership and the limitations of junior talent that can’t deliver. Lumme flips that model on its head. Our on-demand approach gives businesses access to senior-level expertise and hands-on execution at a price point that scales with them. We don’t just provide strategy— we bring it to life, working side-by-side with our clients to implement in real time.
“Ultimately, we’re not just a vendor – we’re a true partner, embedded in their growth and laser-focused on delivering real, measurable results at every stage.”“Lumme means ‘surprise, interest, and approval,’ and that’s exactly the response we’ve been getting from both our clients and the market—proof that our approach is resonating and making an impact,”
Thompson added. “Renee and I found ourselves vigorously nodding in agreement about how much better this delivery model could be—so we wanted to do something about it.”
Iain Salteri, CEO and founder of Lumme client KttiPay, said: “Lumme’s approach for us has been relentlessly strategy-first. By addressing the core problem, solution, and emotional drivers right from the start, they’ve eliminated wasted time on execution down the line. Working with Lumme has helped us to develop a sharp, effective marketing strategy. The team has optimised our marketing function that is really helping us scale.”
With decades of combined marketing leadership, Gangemi and Thompson bring unparalleled expertise to Lumme. Gangemi’s experience spans roles as Head of Marketing for TEDxSydney as well as Brand Manager at NewsCorp and Pacific Magazines. Thompson, a former Sales Manager at luxury brand Tiffany & Co., has led global campaigns for Aston Martin as well as founding FMCG brand The Probiotic Kitchen, which she successfully exited in 2019 and sold to a private investment group.
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Top image: Renee Gangemi and Kate Thompson