Linktree has unveiled a series of product and partnership updates that aim to allow creators to monetise directly from their Linktrees, whether full-time or just getting started.
These new releases come as the link-in-bio company’s 2024 Creator Commerce report discovered that most creators don’t make a sustainable income, with 70% earning less than $49,000.
Alex Zaccaria, Linktree CEO and Co-Founder, said: “For too long creators have had to piece together tools to monetise their content — and brands have had to gamble on where to spend. We fixed that. Our platform brings both sides together with a system that actually works: creators earn, brands convert, and everyone grows.”
The new courses and digital products include the ability to offer courses, digital products, brand-sponsored links, earn bonus rewards, and the expansion of its social commerce program Linktree Shops. The products will be available in the U.S. before expanding more broadly, including as Australia.
Leading the new offerings from Linktree are courses in partnership with Kajabi – the creator commerce platform equipping entrepreneurial creators with the digital tools they need to scale their businesses and generate revenue. Creators will be able to monetise their expertise by easily building and selling courses directly on their Linktree.
Courses include an introductory photography course from celebrity photographer Carianne Older, thrifting tips from Macy Eleni, actress Shenae-Grimes Beech’s content creation 101 to journalist Gabriela Ulloa’s course on how to pitch a story as a freelance writer.
Linktree has also introduced the ability to sell digital content like eBooks, templates, a guide, or something exclusive for your audience like a freebie. For example, soldier and fitness enthusiast Dan Fahey has a nutrition guide available to download.
Social commerce marketplace Linktree Shops is now open in the U.S. allowing people build a shop on their Linktree and earn commission on products they feature. With millions of items from 150+ brands and retailers – including Amazon, Anthropologie, Lululemon, Revolve, Target, UGG, and Vuori – it’s easy to curate and get paid.
Linktree is also introducing a tiered incentive program that rewards creators with perks like bonus commissions and direct outreach from brands for hitting milestones.
Digital Creator Alli Weatherly, who’s launching a Linktree course on how to grow your social media and make money doing it, said: “With courses, I can now offer structured, actionable guidance to my audience. Whether it’s teaching affiliate marketing strategies or helping other creators build their brand.
“Being able to house that alongside digital downloads and products in one centralised, easy-to-navigate hub makes it so much easier to turn engagement into earnings, without sending my audience across multiple platforms.”
Autym Sanson, a Lifestyle Creator who’s been an early tester of Linktree Shops shared this feedback on the traction she’s seeing, said: “As an early adopter of Linktree Shops, I’ve been able to double my monthly earnings from showcasing my favorite beauty and fashion finds compared to other programs I’ve participated in – so much so that Linktree Shops has become my preferred place to curate my recommendations for my audience.
“My followers have told me they love the convenience of hitting one link to go straight to the product, and it’s been super easy to associate entire collections of products with the actual video they’re mentioned in!”
The new monetisation and sales tracking features are available in “Earn” section the Linktree in the app or on the web. Product availability is limited to certain markets and will expand to more regions over time.