LinkedIn has teamed up with Australian skincare brand frank body to launch a content series, Off(ice) Script, to help young women enter the workforce with confidence.
The series features seven female leaders, offering practical advice to the next generation of professionals.
Among the featured speakers are Bree Johnson, co-founder of frank body and Willow and Blake, Kristy Dickinson, founder and director of Haus of Dizzy and proud Wiradjuri woman, Cayla Dengate, LinkedIn Australia career expert, Jo Barr, head of talent acquisition at MECCA Brands, Rhiannon Joyce, head of business development at Shameless Media, personal branding expert Rosie Chong, and Taz Zammit, creator and co-founder of the TeamTANDA app.
Off(ice) Script recognises the challenges university graduates face when entering the workforce, particularly in developing soft skills like interview preparation, writing cover letters, and networking.
Dengate offered advice to new female graduates: “My best tip for female graduates entering the workforce is to use all the superpowers that make you a great friend – forming connections, keeping in touch, asking great questions – and applying that to networking.”
“My top tip to a graduate getting into the workforce is be curious,” added Johnson.
“It’s amazing what can happen if you are curious and committed. Entry-level roles can lead into your dream job if you utilise the opportunity.”
Moreover, LinkedIn data has highlighted a confidence gap between men and women in the workplace, particularly when looking for work.
The data shows men are 10% more confident in job hunting than women, and 59% of women report that receiving a job rejection significantly impacts their confidence, compared to 45% of men.
“My top tip to a graduate getting into the workforce is be curious,” said Barr.
“It’s amazing what can happen if you are curious and committed. Entry-level roles can lead into your dream job if you utilise the opportunity.”
She continued: “Don’t fixate on a narrow role. Be as open-minded as you can as you may learn so much from a role you may not have considered. It may open your eyes to even more career options.”
The series is being rolled out across YouTube, LinkedIn, TikTok, Instagram, and other online channels.
The launch follows LinkedIn’s TikTok campaign in June, partnering with creative and production agency Jack Nimble to help Australian professionals reframe ‘Tall Poppy Syndrome’.
See also: LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
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Top Image: Bree Johnson, Kristy Dickinson, Cayla Dengate, Jo Barr, Rhiannon Joyce, Rosie Chong & Taz Zammit.