Lifestyle channels rebrand with one local production each month
Foxtel launches major brand refresh for Lifestyle channels and a new promo for the change
Foxtel has rolled out a comprehensive rebrand across its Lifestyle portfolio, including Lifestyle, Lifestyle FOOD, Lifestyle HOME and Lifestyle YOU.
Starting today, Lifestyle’s branding will take on a new look and feel designed to ensure that each channel will have its own unique character while maintaining a unified identity under the Lifestyle parent brand.
Mediaweek’s James Manning talks to Lifestyle Channels GM Hannah Barnes
Hannah Barnes, Foxtel’s general manager for Lifestyle Group, said, “For 20 years, the Lifestyle Group has been one of the most iconic fixtures for Foxtel. It has delighted Australians with truly immersive and creative programming across Lifestyle HOME, Lifestyle YOU and Lifestyle FOOD, and has brought so much joy to the loyal fans of our shows.
“The new brand refresh will be reflected seamlessly across all platforms and formats, aligning the channel group’s brand identity, promos and off screen and will be supported by a marketing campaign across outdoor, press, online, native advertising, podcasts, radio and a once in a lifetime pop-up restaurant experience to say a big thank you to our subscribers.”
ALSO: “I run Australia’s best TV channels,” Barnes told Mediaweek at the 2016 ASTRA conference
The rebrand comes at a time when a raft of new programming will join the lineup, a series of new program acquisitions and commissions, as well as one major local production every month.
Chefs Matt Moran and Maggie Beer on The Great Australian Bake Off
Programs returning to Lifestyle include Season 10 of Selling Houses Australia which will celebrate its milestone 100th episode next year, a 7th Season of Grand Designs Australia, Season 2 of The Great Australian Bake Off and to watch them all, more Gogglebox Australia. New shows include I Own Australia’s Best Home, Deadline Design with Shaynna Blaze, Maggie in Japan and more yet to be announced.