The NSW Government has announced the first ever Tour de France event to be held in Australia, L’Etape Australia by Le Tour de France, will come to NSW in 2016 where riders will race through the Snowy Mountains.
L’Etape Australia is a premier amateur road cycling event, held under the banner of the Tour de France.
The NSW Government, through its tourism and major events agency Destination NSW, has secured this landmark event for the next three years. SBS together with Lateral Events will co-organise and promote L’Etape Australia.
SBS managing director Michael Ebeid said: “SBS has broadcast the Tour de France for 25 years, a race that captivates Australians with its drama, athleticism and rich history. We’re proud our long-standing relationship with the Tour de France has played a part in bringing to life this opportunity for the world’s most iconic cycling brand to come to NSW.
“This is not a television product, it’s an extension of our on-going commitment to cycling and a fantastic opportunity to further engage the passionate Australian cycling community, inspired by the Tour de France.”
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