Kwik Kopy has launched its new campaign Project Facelift, highlighting the design, print and signage solutions provider’s commitment to empowering businesses through impactful signage and design, via Nibble Edge.
The campaign centres around a contest that offers five lucky Australian businesses the chance to each win a $5,000 signage makeover, plus weekly instant prizes.
To enter, participants have to submit photos of their existing signage and explain why their business deserves a “facelift.” The competition aims to generate significant leads for Kwik Kopy centres as well as foster deeper engagement between Kwik Kopy Australia and the SME community.
“A strong first impression makes all the difference for small businesses. It can give them that distinct edge compared to their competitors,” Panteha Jadidi, national marketing director of Kwik Kopy Australia, said.
“We want to equip small to medium enterprises with the right tools for a brand refresh and to garner their market’s attention. We are excited to see how these facelifts will positively impact their businesses.”
The creative agency spearheaded the entire campaign, from concept to execution, across media and creative. This included developing the overarching creative strategy, national and localised strategy, crafting engaging content, and executing the media plan.
The campaign features a hero 30-second social video designed to capture attention and drive contest entries alongside targeted display advertising, digital video and social media.
“We’re incredibly excited to have partnered with Kwik Kopy on ‘Project Facelift,’” Deepika Rodrigo, managing director at Nibble Edge, said.
“By bringing creative and media under one roof, we were able to develop a cohesive strategy that will not only drive tangible results for Kwik Kopy but also elevate their brand presence within the competitive landscape. We are confident that this campaign will make a significant contribution to Kwik Kopy’s continued growth and solidify their position as the go-to partner for businesses seeking powerful Design, Print and Signage solutions.”