Customer engagement platform Komo Technologies has announced influencer marketing, giving talent the ability to collect and own fan data, while delivering measurable ROI for their brand partners.
Komo Technologies launched the platform’s move into the influencer space through a partnership with celebrity matching marketplace Pickstar, talent manager of high-profile talent including sports stars, entertainers, lifestyle influencers and celebrities. The partnership’s first campaign featuring AFL Hall of Fame champion and Pickstar co-founder Matthew Pavlich recorded more than 140,000 total engagements in just 10 days.
The partnership gives brands full control to generate highly interactive brand activations utilising talent, with campaigns geared around driving enhanced and deeper engagement with consumers and measuring commercial return.
The Komo platform allows influencers to go direct to market to connect with fans in new ways while collecting valuable first and zero-party data non-intrusively. Talent can create gamified and value-added content that incentivises fans to provide rich data that the talent and their brand partners own. This first-party data can then be enriched with zero-party data to deliver invaluable fan insights.
The partnership delivers benefits to fans, brands, and influencer talents.
Influencers can create loyal superfans, driving greater engagement across their owned assets, building their own fan database with owned data, and driving increased sponsorship dollars through brand partnerships.
Komo CEO and co-founder Joel Steel said, “The Komo platform changes the whole landscape between talent/influencer marketing and brands and the power of the Pickstar and Komo partnership makes it very easy to facilitate all parties. Komo tech makes it easy to create compelling and value-adding content, something that is now increasingly sought after by innovative marketers which is being driven by consumers needing and wanting more from brands.”
“With Komo, brands can now drive commercial returns like never before possible via their partnerships with talent. Within minutes a brand can collect first-party data, enrich that with zero-party data, create record-breaking engagement and brand recall rates and drive sales via the Komo Digital Coupons. Plus Komo now makes it easy to retain and grow that engagement over time via in- built fan badges and loyalty functionality. We are truly excited to be working with Pickstar to amplify the way brands can connect, engage and non-intrusively commercialise consumers through talent.”