The new campaign coincides with The Kyle & Jackie O Show’s first day back on air for 2019 as KIIS 1065 celebrates the brand’s fifth birthday.
ARN created and launched KIIS 1065 in January 2014 as the new home of Sydney’s #1FM breakfast The Kyle & Jackie O Show.
The multi-platform campaign has gone live across outdoor, digital and social with two new TVCs, to be launched in coming weeks.
ARN’s chief marketing officer Anthony Xydis said: “This campaign is the next evolution of the KIIS 1065 brand, while staying true to its essence as an irreverent, vibrant and fun station showcasing the best of Sydney and, of course, the home of Sydney’s #1FM breakfast The Kyle & Jackie O Show.
“The new campaign positioning reflects the strength and character of the Kyle & Jackie O brand. Sydney remains a very competitive market, and this high impact campaign reinforces ARN’s ongoing commitment to supporting our brands.”
This morning Kyle & Jackie O kicked off their first show of 2019 with the unveiling of a five-tiered birthday cake to celebrate KIIS 1065’s fifth birthday and their fifth year at the station. Celebrations continued throughout the morning with listeners calling in to congratulate the duo.