Australian Avocados and Thinkerbell has created a limited edition commemorative avocado spoon and holder to mark King Charles III visit to Australia.
The campaign launch comes in light of the recent revelation that His Majesty enjoys half an avocado for lunch every day to stay fit for his royal duties.
Created in partnership with Vert Design Studio, the creative agency has developed a special tribute to His Majesty (and his healthy eating habits). The commemorative avo holder boasts three golden legs to truly hero and celebrate a delicious half avocado lunch, with the spoon featuring a generous teardrop shape to give an improved scooping experience when eating. All unique design features can be seen on the Australian Avocados Instagram.
Australian Avocados hope to gift King Charles with this special avocado holder and spoon during his royal engagements in Australia. In hope King Charles III and his team see and accept the commemorative offering, strategic OOH JCDecaux placements have been laid around Sydney Airport.
Victoria Zourkas, senior brand manager of Australian Avocados, said: “Upon hearing the news that King Charles III enjoys half an avo for lunch, we wanted to create this limited edition avocado spoon and holder in his honour and help highlight the versatility of the avocado for all Australians.”
Thinkerbell has been on the front foot with creating and capitalising on cultural moments with quick-thinking campaigns. In May, the creative agency and Menulog weighed in on Drake and Kendrick Lamar’s beef with a clever outdoor campaign.
The agency also attracted attention during the Australian leg of Taylor Swift’s Eras Tour when her NFL star boyfriend Travis Kelce touched down in Sydney to support the pop megastar. The creative agency’s out-of-home billboard for Tooheys welcomed Kelce “just in time for the real footy to start”.
See also:
Thinkerbell and Menulog weigh in on Drake and Kendrick Lamar beef
Travis Kelce invited to “real footy” in latest Tooheys work via Thinkerbell
Credits
Client: Australian Avocados (Hort Innovation)
Creative, Earned & Paid: Thinkerbell
Design: Vert Design Studio
Media Partner: JCDecaux