Kim Verbrugghe has joined CX Lavender as chief strategy officer.
In the role, she will oversee all research, brand, comms, and experience planning across the customer experience agency and join CXL’s leadership team.
Her most recent role was as general manager of venture and strategic design at Boston Consulting Group, where she led large corporate ventures and innovation teams for three years.
Verbrugghe previously built strategy departments at independent agency Deepend and Enero Group’s Orchard.
Adam Washington, CEO of CXL, said Verbrugghe’s experience in comms, digital, product, venturing, and consultancy means she is “perfectly positioned to design the future of our strategic offering.”
“Increasing pressures on C-suite to stay competitive in a tough market means we need to consider different ways of delivering value, either through traditional marketing methods or through innovation, experimentation or growth marketing.
From left: CSO Kim Verbrugghe, CEO Adam Washington, ECD and Partner Ryan Stubna, Head of Technology and Partner Clint Bauer
“We’re bringing together a diverse team of entrepreneurs, consultants and agency people to help our clients withstand that test. We’re building the most progressive and energetic agency in Australia and Kim’s ability to bring world-class insights made her the perfect fit.”
Verbrugghe said the opportunity to join an agency that works across the whole funnel and shows commercial customer-centricity “was too good to resist.”
“The energy, opportunity and creativity of agencies has always been in my blood, but there’s much we can learn from the consulting and start-up world, and the capabilities needed to deliver outsized returns for our client partners.”
CX Lavender’s clients include Westpac, National Broadband Network, Stockland, Audi, BlueScope, and American Express.
Recently, the agency won the accounts for Blue Mountains tourist attraction Scenic World, and general practice allied health network InterHealthcare.
See also: CX Lavender wins Scenic World and InterHealthcare
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Top image: Kim Verbrugghe