Keeping Kyle and Jackie O #1 – and introducing Will and Woody

ARN launches KIIS 1065’s new cross-platform marketing campaign

• ARN launches KIIS 1065’s new cross-platform marketing campaign for 2018 with new TVC creative

They might dominate the FM radio landscape in Sydney, and have done so for most of the time they have hosted breakfast at 2Day FM and KIIS 1065, but ARN is not about to coast along with promoting Kyle and Jackie O.

The 2018 TV campaign for the #1 FM show builds on from previous creative set in a Kyle & Jackie O focus group while the breakfast duo watch on and react from behind a one-way mirror.

The new TVCs launch today following the unveiling of the first stage of the outdoor campaign on January 22 ahead of Kyle & Jackie O Show returning to air for 2018.

The campaign is a key part of ARN’s strategy for KIIS 1065 in 2018 and reflects an ongoing investment in marketing in the competitive Sydney market.

The KIIS 1065 marketing campaign, with Kyle & Jackie O at the centre, will roll out in a number of phases and includes targeted TV, outdoor, digital and social.

The Sydney campaign features new TVC creative for the pair as well as a powerful outdoor presence across the Adshel Rail and Adshel Live Digital networks along with station dominations at Parramatta train station and high-impact large-format outdoor.

ARN chief marketing officer Anthony Xydis said: “This campaign is designed to maximise impact and targeted reach of KIIS 1065’s core demographic and key fans of KIIS 1065 and The Kyle & Jackie O Show.

“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.

“ARN is committed to ongoing investment in marketing and this campaign for KIIS 1065 and Kyle & Jackie O is one of our most extensive to date.

“Sydney is a very competitive market so we chose a high-impact campaign across multiple channels to reinforce key messaging for the show, utilising TV and multiple outdoor platforms complemented by an extensive digital and social campaign.”

Creative Agency: JOY
Production: Brilliant Films

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