Kent Pearson has joined Connecting Plots to lead the business’s social offering, a.glo, and expand its remit from social performance creative into always-on social, influencer, creator and content partnerships.
Pearson joins from GROUND, where he was managing partner and drove client growth for Bumble and Pet Circle. Prior to that, he was head of social and content at TBWA\Eleven.
His remit will be to use social and influencer to deliver brand growth and sales for clients.
“I’m thrilled to be joining the team during this exciting time for the business,” said Pearson. “Tom and Dave have built a great reputation for social that delivers genuine business impact and I’m excited to bring my expertise to build upon that specialist social and content offering further.”
‘Glow Up, Glow Out’, a.glo’s new influencer offering, has been designed by Pearson and applies marketing science and full-funnel thinking to influencers and content creators in campaign and always-on activity.
The new influencer product has already been rolled out to several clients and is part of a string of capabilities now offered by a.glo, including always-on performance creative and media, always-on social media management, and channel-specific creative.
a.glo also holds partnership accreditation with Meta and Snap Inc. and is a foundation partner of the TikTok Creative Exchange (TTCX), which helps advertisers connect with experts to create native TikTok videos for ad campaigns.
Left to right: Dave Jansen, Kent Pearson, Sophia Kang and Tom Phillips
Tom Phillips, Connecting Plots co-founder and CEO, said: “As a business, we have a strong track record in growing our clients’ businesses in digital and social channels – it’s how we started. As influencers grow, we’ve recognised the need to apply the same rigour you would to any advertising or marcomms and have the best specialist talent leading the charge.
“Kent has a reputation for his technical understanding and strategic know-how. He is supremely talented in connecting influencer and content creator activity to business impact. We are beyond excited to have him join the team and grow the a.glo offering further.”
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Top image: Kent Pearson