Kayo Sports has revealed its latest ad campaign, promoting the benefits and value of the streaming platform for the whole family.
The work comes as the streamer reaches its highest number of subscribers since launch – 1.5 million.
The campaign was created by the newly-branded BALBOA creative team at Foxtel Group, and features two 30-second hero TVCs, one focused on AFL and one on NRL.
The hero film showcases the flexibility that Kayo Sports offers families as told through family archetypes: ‘the multi-tasker’ dad who can’t step away from watching the action, ‘boomerang’ daughter who always shows up at game time, ‘student’ son who enjoys NBA with his mates, and ‘MVP’ mum who enjoys having the family together to watch their favourite sports on the big screen.
Cate Hefele, executive director at Kayo Sports, said: “With our subscriber numbers hitting new heights, this campaign is targeted at our next phase of growth – young Australian families shifting to streaming.
“It highlights the value of Kayo Sports as the home of over 50 live sports for as little as $25 per month. With access to every game, race and match of Australia’s favourite sports including AFL, NRL, F1, Netball and cricket, live, ad-break-free during play, and in 4K Ultra HD, Kayo is that destination for families during the sports season.”
The ads are the next phase of Kayo Sports’ Get on Board brand campaign that launched at the beginning of the winter codes season.
Guy Sawrey-Cookson, executive creative director, at BALBOA said: “Sport is a shared passion for many Australian families, and it brings us together. With this campaign, we wanted to demonstrate the value that comes with Kayo Sports through funny and relatable scenarios and characters to show that Kayo Sports offers something for everyone in the family.”
The creative launched on 4 August and will roll out across TV, digital video, and social media. The campaign will also include a series of radio ads and OOH executions.
Credits:
Marketing: Kayo Sports
Creative: BALBOA (formerly Fox Creative)
Production: BALBOA (formerly Fox Creative)
Media: Mindshare and Foxtel Group Media Team