With the NRL Telstra Finals Series about to kick off, Foxtel Group has revealed the 2024 NRL Telstra Premiership Season has broken records as the most watched of all time across its platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports. It is the seventh consecutive year of viewership growth.
Kayo Sports viewership surged 30% year on year and Foxtel states there were five billion minutes streamed across all Foxtel Group streaming platforms which was up 30% compared to 2023. 59% of the total Foxtel Group audience streamed the coverage.
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Kayo Sports CEO Julian Ogrin said: “This season, we supercharged the Kayo Sports experience with the introduction of 4K for our exclusive NRL games. Combined with our ad-free during live play proposition, expert analysis and commentary and world- class Fox League coverage, this brought more fans than ever to our platforms as they discovered the incredible value we offer.”
In 2024, NRL kicked off its season in Las Vegas with the Sea Eagles v Rabbitohs game, exclusive on Fox League, followed by the Roosters v Broncos game. Both games were the two most-watched games of all time across Foxtel Group platforms. The coverage also drove the biggest single day of sign-ups on Kayo Sports.
The Broncos, Storm and Roosters were the most watched teams.
Fox Sports managing director Steve Crawley said: “2024 was record breaking season in many ways. From Las Vegas to Magic Round right to the final whistle of the regular season with the Knights v Dolphins game determining the last spot in the top 8, we have enjoyed bringing the very best of the sport to audiences nationwide. Congratulations to the NRL and teams on a successful year.”
Every game of the NRL Telstra Premiership Finals Series (excluding the Grand Final) will be broadcast live with no ads during live play on Kayo Sports and Foxtel.