Kayo Sports is going all in on AFL, unveiling what it claims is its biggest campaign yet to mark the launch of ‘Super Saturday LIVE’ in 2025. The centrepiece? A high-energy TVC featuring 19 AFL and AFLW stars, set to Elton John’s Saturday – with Jonathan Brown and Jack Riewoldt donning the music icon’s signature looks.
From next season, Fox Footy on Kayo and Foxtel will be the exclusive home of Saturday AFL in Victoria and Tasmania, broadcasting every match with its own commentary, graphics, and in-depth analysis. For the first eight rounds, Fox Footy will have national coverage, bringing fans closer to the game than ever.
Produced by Foxtel Group’s BALBOA, the campaign kicks off a new era of 4K live AFL, fresh talent, and more in-depth programming – all under one roof.
Other Fox Footy talent and sporting personalities featured in the TVC include Kath Loughnan, Garry Lyon, Dermott Brereton, Kevin Sheedy, Shaun Burgoyne, Adam Gilchrist, Jordan Lewis, Sarah Jones, Eddie Betts, Anthony Hudson, Leigh Montagna, David King, Brad Johnson, Gerard Whateley, Cam Mooney, Kelli Underwood and Tom Hawkins.
Beyond the exclusive Super Saturday LIVE coverage, the campaign – spanning OOH, radio, digital, and social – is set to highlight Fox Footy’s features such as: no ad breaks during play, every game in 4K, and wall-to-wall coverage from Thursday to Sunday.
With Fox Footy set to be the only place to watch Saturday AFL in Victoria and Tasmania, this campaign marks a new era for footy fans, delivering more action, more access, and more choice than ever before.
Kayo Sports executive director Cate Hefele said: “Super Saturday LIVE on Kayo Sports will change the game for AFL coverage across the country. To celebrate, we have launched our biggest AFL campaign and biggest Kayo Sports digital campaign. You won’t be able to miss us.
Kayo Sports logo.
“More footy, with no ad-breaks, world class production from the team at Fox Footy and every game in 4K – AFL in 2025 on Kayo Sports is delivering more value than ever for our subscribers.”
Meanwhile, Foxtel Group’s executive director, marketing & BALBOA Michael Nearhos said: “We knew we had to create bold, unmissable campaign to reflect the scale of our AFL coverage from this season. What better way to mark this new era than by bringing together a host of Fox Footy’s best talent and the league’s star players into one celebratory TVC that belts out the iconic track, ‘Saturday’ by Elton John.
“Kayo Sports’ Get on Board brand platform continues to invite all AFL fans and fanatics to enjoy the communal energy and electrified atmosphere of a great game, while celebrating our historic Super Saturday LIVE coverage too.”
Credits:
Client: Kayo Sports
Creative & production: BALBOA, Foxtel Group Creative Agency
Production Partner: Truce Production Co.
Post-production VFX: 3P Studio
Sound Design & Music Production: Uncanny Valley
Media: Foxtel Group Media and Mindshare.