This week, Kayo Sports, Foxtel’s multi-sport streaming service, marked it’s 12 month anniversary by releasing a number of customer highlights and insights since its launch on 26 November 2018.
With over 400,000 paying customers at $25 a month, the streaming sports service is generating annual revenues well over $120m for the Foxtel business.
In the year over 65 million hours of sports content was streamed across more than 50 sports, including every round of AFL and NRL, the Cricket World Cup, Test Cricket plus BBL and WBBL, as well as the FIBA World Cup and the Rugby World Cup.
During the 12 months, Kayo streamed 16,200 live events across 57 sports and more than 200 different series highlighted by 281 live events and 700 live hours across one weekend (5-8 April 2019).
Customers watch on average seven sports and stream nearly six hours each week with 58 per cent of their viewing on the big screen.
Looking at streaming by state, New South Wales was just in front with a combined 19,203,431 hours streamed with NRL and cricket the most popular sports, followed closely by Victoria with [19,039,377] hours where AFL and cricket topped the list, and Queensland with [12,395,050] hours with NRL and cricket the top streamed sports.
Kayo was last week recognised globally with the ‘Best User Experience’ Award at SportsPro’s OTT Awards in Madrid.
Kayo Sports CEO Julian Ogrin said: “The launch of Kayo 12 months ago was the ‘big bang’ for sports streaming – we have more sport than any other streaming service in the world. Turning one year old is a great moment to step back and look at how Australian’s consume sports streaming.
“It’s not just the depth and breadth of the content, with 65 million hours streamed since launch, but the amount customers are consuming. One Kayo fan has streamed over 483,360 minutes of content while another has watched 4,450 videos.
“And whilst they are watching a stack of top-tier sports content, they are also enjoying the niche sports on offer with nearly 27,000 customers streaming ‘Nathan’s Hotdog Eating Contest’ and a similar number of people watching Chess Boxing.”
Kayo year one highlights:
• 99% of customers enjoy watching live and HD quality streaming on Kayo issue free, whether watching on the go with their mobile or the big screen TV.
• 92% of customers can completely self-serve. Of the number that require further help, approximately 40% are being managed through Kayo’s innovative AI automated support channel driving peaks of 95% self-service.
• A sub 10 second latency (time to transfer data from the live action to a user’s device) on web and a 3.46 second average join-time to viewing demonstrates Kayo’s world leading streaming quality.
• 29 concurrent streams delivered (7 September 2019).
• 65 million hours streamed since launch.
• New South Wales streamed the most hours of content [19,203,431] followed by Victoria [19,039,377] and Queensland [12,395,050].
• The biggest Kayo user was from New South Wales and streamed 483,360 minutes of content, followed by a fan in Victoria with 331,620 minutes streamed.
• 16,200 live events streamed since launch highlighted by 281 live events and 700 live hours streamed across one weekend (5-8 April 2019).
• 57 different sports and over 200 different series.
• Delivered over 1000 Kayo ‘Minis’ (a 25-30 minute highlights package following the live event).
• The most watched AFL games were [1] Richmond v Geelong (Preliminary Final); [2] Richmond v West Coast (Round 22); [3] Brisbane v Geelong (Round 22).
• The most watched NRL games were [1] Wests Tigers v Sharks (Round 25); [2] Roosters v Storm – (Preliminary Final); [3] Sea Eagles v Storm (Round 24).
• Other big sports audiences: [1] French Open Final – Barty v Vondrousova (most watched tennis match on Kayo); [2] French Open Semi Final: Barty v Anisimova; [3] AFLW Grand Final – Adelaide v Carlton; [4] WBBL Final – Sixers v Heat were the most watched women’s events.
• Nearly 27,000 customers watched Nathan’s Hotdog Eating Contest and a similar number [26,778] watched Chess Boxing.
• ESPN’s 30 for 30, Rodman: For Better or Worse was the most popular documentary.