Katie Finney appointed director of Seven’s program partnerships

Finney will steer overall strategy, creative direction and implementation of brand integration into premium programming.

Seven’s network director of sales Natalie Harvey has announced the appointment of Katie Finney (pictured) as Seven’s director of program partnerships.

Finney, previously the head of Seven program partnerships, succeeds Lisa Squillace, who is leaving Seven to take up a role at another company.

In her new role, Finney will steer overall strategy, creative direction and implementation of brand integration into premium programming on Seven, which has now been Australia’s most-watched network for 12 consecutive years.

Harvey said: “I am delighted to announce Katie’s appointment. The extensive experience she’s gained throughout her career at Seven has shown her to be second to none, and this is a very natural and perfect step up for her. I look forward to seeing her continued success in this new role.”

Finney said: “I’m so excited to be taking on this new role. As we showed with our recent AFL/McDonald’s integration, Seven is a leader in the delivery of high quality, entertaining, brand integration into the most effective medium of TV.

“And with the biggest and best portfolio of entertainment brands to work with, from Kitchen Rules to House Rules, and Home and Away to Better Homes and Gardens, the integration opportunities for our commercial partners across all Seven West Media assets are unlimited.”

Finney first joined Seven as a sales assistant in Melbourne in 2001 and has held roles within Seven of sales executive and group sales manager before being appointed Melbourne sales manager in 2015. She moved to Sydney in 2016 to take up the role of head of Seven program partnerships.

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