Kargo announced its acquisition of Ziggeo, a video player and technology company.
Ziggeo brings a suite of products to Kargo’s growing omnichannel platform, including a video player, video recording capabilities and numerous APIs.
The acquisition enables Kargo to expand its video offering with products that deliver value for audiences, brands and publishers alike.
Harry Kargman, founder and CEO of Kargo, said: “Ziggeo is a perfect addition to the Kargo product suite. Video is the fastest growing channel where consumers spend time to consume and create content. We will innovate within this channel bringing new solutions to the open web.
“Video innovation across the open web has been stagnant and we plan to disrupt the industry with new ideas and formats for advertisers and content creators.
“With Ziggeo, we can level-up video advertising with unique, disruptive and industry changing video formats and capabilities that meet consumers where they are and drive impactful experiences,” Kargman added.
Kargo drives advertising and content experiences across mobile, desktop, video and social, breaking through the clutter and delivering better outcomes for customers when and where it counts.
Over the coming months, Kargo will focus on building a next generation ad-supported video player for publishers with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.
Ziggeo is a cloud-based video technology SaaS (Software as a Service) company that provides asynchronous video APIs, mobile SDKs and tools to deliver enterprise-grade WebRTC capabilities
Ziggeo’s award-winning API and mobile-friendly design makes it the ideal platform for next-generation video products, as Kargo looks to set a new standard for future digital video innovation within the industry.
The Ziggeo developer team will join Kargo to set the strategic direction for the combined organisations’ video player roadmap in order to deliver differentiated video ad products for advertisers.
Oliver Friedmann, founder and CTO at Ziggeo, said: “The Ziggeo team is thrilled to join Kargo, a company that shares our vision to deliver innovative and breakthrough experiences for our customers that grab attention.
“Together, we plan to launch new video products that will benefit from our combination of video player, video recording technology and sophisticated transcoding pipeline, which will be integrated into Kargo’s new and existing publisher partners and clients,” he added.