The Case Of: JonBenet Ramsey a winner for Nine
This could cause programmers to further evaluate their spend in future
Wow – when was the last time a late night, non-sport, TV program topped the ratings?
The second and final part of the JonBenet Ramsey case re-examination drew 1.28m and guaranteed Nine its third consecutive win of week 39. The idea of staying up late to watch a doco on the JonBenet Ramsey case would have seemed unlikely to many viewers, but there we were last night glued to the TV until close to 11pm.
It is easy to overestimate the importance of rating phenomenons, but this could cause programmers to further evaluate their spend in future. It is these made-for-TV events which resonate with viewers, the hard part though is choosing which events to focus on. The key of course is a well-made program, which the CBS The Case Of: JonBenet Ramsey certainly was.
The doco pushed Nine’s metro share to 28.1% – Nine’s best Tuesday of the year and their second best on any non-Origin night apart from Logie Sunday when Nine did 28.6%.
Nine had the only shows over 700,000 after 7.30pm – talk about stealing the viewers.
The flood of viewers to Nine caused carnage elsewhere with Seven on 16.6%, which was its lowest Tuesday share since the night of the MasterChef Australia final on TEN.
TEN took a hit too with 11.3%, which was its lowest Tuesday share since the Rio Games.