JOLT has installed its 100th screen in New Zealand as it continues to grow and establish media partnerships with diverse client categories.
The milestone for the sustainable digital out-of-home and electric vehicle charging network has seen its expansion across Auckland, Wellington and Christchurch. The network’s growth responds to market demand for more data-driven campaigns, as noted by the launch of the Spark Intelligence platform enabling smarter planning and buying.
New Zealand continues to see OOH thrive, the Out of Home Association Aotearoa (OOHMAA) reported that the third quarter of 2024 was the strongest quarterly performance on record for the out-of-home industry in Aotearoa.
“JOLT has made and continues to make significant investment in the digital out-of-home industry in New Zealand, we are very appreciative of the support of the media industry and look forward to being part of the future growth of the category,” said Chris Monaghan, JOLT country manager.
JOLT New Zealand sales director, Lohnȇt Waugh, said: “To be able to offer 100 panels is an exciting milestone for JOLT as we expand in New Zealand. 2024 was instrumental, defined by our strong commitment to innovation and purpose-built street furniture. At our core, we’re a data-driven company. With Spark Intelligence, we’ve introduced an audience-based platform that redefines planning and buying, setting a new standard for digital out-of-home advertising.
“Our network has expanded 155% this year, reflecting the success of our insight-driven strategy and the broad appeal of JOLT’s audience. Combining the ability to target both broadcast roadside audiences and engaged EV drivers, JOLT screens are strategically positioned to deliver exceptional visibility and impact. This provides advertisers with a premium platform to connect with Kiwis on the move and create impactful brand moments.”
JOLT has provided brands with a sustainable advertising solution and has, according to its data, delivered clean energy to offset 1,057 tonnes of CO2 emissions over the two yearsー equivalent to planting 17,617 trees for a year, or driving around New Zealand’s coastline 962 times.