Busy Perth-based journalist Jenna Clarke has started her next media adventure. After a successful career on the west and east coasts of Australia, Clarke has started working for a new publisher and a new broadcaster.
Clarke has stepped away from her role at The West Australian and joined News Corp Australia. Her new position sees her working at an associate editor on the national daily The Australian. Commenting on her newspaper move this week, Clarke said: “After three amazing years with The West Australian and [editor] Anthony De Ceglie, I’m starting a new chapter.
“ADC is the hardest working, inspiring leader I’ve had the privilege of working with. His dedication to his team, products and campaigns is beyond. But most importantly, he’s a wonderful friend.
“To say I’m terrified at the responsibility of working for a masthead I have dreamt of joining since I was a 14-year-old copy kid at the Warren-Blackwood Times in Manji is an understatement.”
After spending time at Triple M Perth as part of the breakfast show with Basil Zempilas, Clarke has left the FM broadcaster. She has recently turned up on Nine-owned 6PR as a contributor on the Oliver Peterson drive show.
Clarke is continuing her role at Sky News Australia with one change. Her daily show The Front Page is now starting earlier at 10.30pm daily and it could soon possibly be following the new Piers Morgan program which looks set to take the old Paul Murray timeslot of 9pm.
During 2021, Clarke spoke to Mediaweek’s Tess Connery.
Having worked in several Australian markets, Clarke said that there are a few things that make the Perth media market such a unique place.
“Perth people enjoy hearing what’s going on in their backyard, and they like to know how national and international news will translate and impact their lives. If it’s happening in a suburb or a small town, they want to know about it, whereas I found in the bigger markets it’s probably a little bit more focused on your CBD and your major metro areas.
“I feel in Perth, there is a real connection to all aspects of the state, being so big. Some of the regions have such unique personalities. People like to know what’s going on in Kalgoorlie, they like to know what’s going on in Broome, a lot of people love to get down south for the weekend. So I think that’s the one unique thing that the Perth media market has: it has to be local and it has to appeal to them and how it impacts their lives.”