JCDecaux will remain the exclusive street furniture provider for North Sydney Council after winning an expanded tender that significantly increases its digital presence in one of Sydney’s most affluent locations.
The contract begins immediately for a term of nine years.
Steve O’Connor, CEO of JCDecaux, said: “Retaining the North Sydney contract is another triumphant win for JCDecaux following our recent successes with the Sydney Trains and Adelaide Railway Station contracts.
“We have ambitious plans to enhance the presence, scale and utility of the network. This contract represents a powerful opportunity for brands to connect with affluent professionals, Lower North Shore residents and tourists alike with a range of creative opportunities, while also strengthening our programmatic offering for clients,” he added.
The new contract includes street furniture, large format screens and community information panels including interactive touch screens.
This will see JCDecaux grow its network from four to 60 digital panels across Sydney’s second largest business district and throughout the affluent Lower North Shore including residential suburbs spanning from Cremorne to St Leonards.
As part of the expansion and upgrade, the out-of-Home media company will deliver more than 35 new state-of-the-art digital street furniture screens and 19 new digital community information panels, which are reserved for community messaging such as maps, transport information and other messaging to enable connectivity.
As well as retaining the street furniture network, JCDecaux has won the North Sydney Large Format contract, to develop high-quality, sustainable digital screens on the Greenwood Bridge.
These sustainable screens are currently in development and have been designed by award-winning architect Tzannes to ensure they complement the existing bridge design and enhance the surrounding area. Positioned in the heart of North Sydney, these highly visible sites impact traffic travelling along the Pacific Highway.
O’Connor continued: “We’re in a fantastic position going into 2022; demand for Out-of-Home advertising is accelerating and audience mobility is bouncing back rapidly from last year. We have an incredibly strong portfolio to offer advertisers wanting to reconnect with Sydney-siders across our Large Format, Street Furniture, Airport, Rail and Transit network.”