JCDecaux has announced a partnership with independent tech platform Seedooh to deliver campaign reporting to advertisers with greater transparency.
The agreement sees Seedooh’s reporting and verification platform integrated into JCDecaux’s system, allowing advertisers to access real-time data around their campaign’s delivery and performance across JCDecaux’s complete digital portfolio.
Seedooh was launched in 2017, and provides near real-time delivery data for out-of-home campaigns in both digital and traditional formats. It has aligned with PwC to bring third-party verification of the data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and out-of-home media owners.
JCDecaux Australia CEO Steve O’Connor said: “The digital expansion in out-of-home has been rapid and significant and now sits at almost half the total industry’s media revenue, but measurement has not kept up. At JCDecaux, we expect to exponentially increase our digital assets to 2,500 by early 2020 and, as a company, we anticipate that more than 80% of our business will be digital.
“JCDecaux fully supports the OMA’s decision to invest in the MOVE measurement system to accurately measure audiences for digital out-of-home. We know that digital offers considerable benefits for advertisers and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
Seedooh CEO Tom Richter said: “We are delighted that JCDecaux recognises the value in transparent, connected and standardised reporting. We welcome its commitment to the Seedooh platform and look forward to delivering this important solution to market.”