JCDecaux has announced its new sales and marketing leadership structure.
Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, the new JCDecaux team will represent more than 40,000 advertising assets across five key product areas – Billboards, Street Furniture, Transit, Rail and Airports.
The sales team is led by Chief Commercial Officer Max Eburne and Chief Marketing Officer Essie Wake leads the marketing team.
Working closely with Eburne is General Manager – Sales, Oliver Newton, who takes responsibility for all agency, client and trading activities.
The team comprises 11 new roles including six state directors and five group roles.
The new sales directors are:
• New South Wales – John Harris (previously State Sales Manager at JCDecaux)
• Victoria – Daniel McConochie (previously Victoria Sales Director at APN)
• Queensland – Chris Perera (previously Queensland Sales Director at APN)
• Western Australia – Phil Dada (previously WA Sales Director at APN)
• South Australia – Russell Bilsborow (previously SA Sales Director at APN)
• National Direct & Independent Agencies – David Pullinger (previously NSW Sales Director at APN).
The other sales and marketing leadership team includes:
Cristina Smart – Head of Data Innovation & Audience Insight, who oversees the expanding national Insights team for strategic sales support, and manages a team of data analysts with a firm eye on future data innovation and development.
Ashley Taylor – Head of Creative Solutions, who leads the expanded Creative Solutions team to deliver inspiring and award-winning creative executions for advertisers.
Cassandra Cameron – Head of Trading and Sales Operations – who leads an expanded JCDecaux Trading team responsible for the management, optimisation and transactions of JCDecaux inventory, as well as providing commercial insights, revenue analytics and modelling.
Lucinda Milton – Business Director ANZ – JCDecaux Airports – who leads a dedicated JCDecaux Airports team focused on engaging domestic and international brands across the premier airports of Australia and New Zealand.
Marie Norman – Head of Product and Brand Marketing – who leads a newly created team of product marketing specialists and is also responsible for brand strategy and creative services.
All appointments are effective immediately.
Top Photo: Max Eburne, Oliver Newton and Essie Wake