JCDecaux has re-signed its airport advertising contract with Sydney Airport, being reappointed as the exclusive media partner of the site.
JCDecaux will introduce new assets in partnership with award-winning architects Tzannes, particularly within the T1 international terminal. There are also plans to enhance existing assets and introduce new digital large format sites as part of the new Domestic Gateway and the St Peter’s Interchange.
As part of the new partnership, Sydney Airport and JCDecaux will collaborate on new data capabilities, working to give brands the chance to gain deeper audience insights so they can target and convert high-value consumers.
Steve O’Connor, CEO of JCDecaux, said Sydney Airport has set a “bold and ambitious vision” for the future.
“With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market.”
Mark Zaouk, group executive – commercial, Sydney Airport, said the team was “delighted to continue our strong partnership” with JCDecaux, and that the company “share[s] our vision to make Sydney Airport the premier airport media destination in the region.
“Our objectives were to reset our media portfolio and push the boundaries on what airport media could be, beyond traditional out-of-home advertising and into a more holistic suite of media opportunities across partnerships, activations, and sponsorships.”
Jemma Enright, general manager – airports ANZ at JCDecaux, added that the team is “reinventing Sydney Airport for advertisers after extensive consultation with brands.”
“Our focus isn’t just on delivering ads. We have developed more impactful ways to engage with travellers throughout their journey, and a new model to influence them at the right moment with the right experiences, creating meaningful interactions that drive results for brands.”
See Also: Melbourne’s St Kilda Junction becomes home to JCDecaux ICON site