The world’s largest outdoor advertising company JCDecaux has reported record global revenue for the full year 2016, fuelled by growth in its digital portfolio, which now represents 12% of revenue.
Although it does not break out individual country revenues, JCDecaux Australia CEO Steve O’Connor said: “JCDecaux Australia had a strong 2016 and was in line with the reported Australian OOH revenue figures released by the OMA. At a local level we are intent on continuing with our ambitious but considered digital transition ensuring we maintain our promise to our clients that we will only digitise locations that are worthy and therefore provide real value to brands.
“During 2016 we have strengthened our market-leading data capabilities and are now regularly delivering seamless dynamic campaigns on our digital network.
“As the market evolves to a new way and expectation of how media is bought and sold, JCDecaux is best positioned due to its global depth of resources and expertise to stay at the forefront of these developments, drive market change and deliver real growth.”