JCDecaux recently announced its education offering with the launch of its e-learning course JCDecaux Academy.
The course is an industry-first, market-leading, supplier-agnostic program designed to foster understanding and awareness of the power of Digital Out-of-Home advertising.
It aims to provide an overview of everything media agencies and marketers need to know to stay ahead of the curve and leverage the power of Digital Out-of-Home.
The 10-part online learning course covers the end-to-end Digital Out-of-Home campaign journey.
It covers planning in today’s world, public and private media, the creative bridge, the five outcomes and identifying and enhancing your digital out-of-home journey.
The course also covers creating digital audiences outdoors, making a creative impact with digital out-of-home, programmatic trading of digital out-of-home, reporting and verification, and the advanced measurement of digital out-of-home.
Each section is concise, at just 15-20 minutes long, and features real-life examples, case studies and key takeouts from Australia and across the globe.
Max Eburne, JCDecaux’s chief commercial officer, said: “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 per cent of total Out-of-Home revenue. However, whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner.
“This means the channel isn’t being used to its fullest potential, with value being left on the table for brands and their agencies. The JCDecaux Academy aims to change this by educating and upskilling the wider industry,” he added.
Essie Wake, JCDecaux’s chief marketing officer, also said: “As the industry’s favourite brand-building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know now, to stay ahead of the curve and fully leverage the promise of the Digital Out-of-Home channel in 2022.
“And it won’t take an age to complete either – it’s ten concise modules, made up of bite-sized 15-minute videos, jam-packed with great real-life examples, case studies and takeouts from Australia and across the globe,” she added.
See also: JCDecaux launches Digital Out-of-Home advertising e-learning platform