Jaywing has been appointed to manage paid search and paid social for the footwear brand Crocs Inc., across Australia and Singapore.
The agency has been tasked with driving sales and new customers for Crocs and delivering an enhanced return on marketing spend.
Crocs Inc. brands include Crocs and HEYDUDE, with its products sold in more than 85 countries through wholesale and direct-to-consumer channels.
Since launching in 2002, more than 850 million pairs of shoes have been sold globally, with annual sales of US$2.3 billion, making it one of the world’s 10 largest non-athletic footwear brands.
Raimundo Campbell, commercial director of Jaywing, said the agency was committed to delivering results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore.
“Crocs is an iconic brand with a global reach and we are honoured to have been chosen as their strategic partner for these key markets,” he said.
Raimundo Campbell
Crocs is the latest major win for Jaywing and comes after it was appointed to lead the Google and Meta paid media strategy and execution for superannuation company, Future Super.
See also: Jaywing to lead paid media for Future Super
The Sydney-based agency also works with Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal and Lyres.
Last year, the agency welcomed the appointment of Lily Hopkinson last week as its first head of planning, to oversee the planning, implementation and optimisation of performance marketing and media campaigns.
In the role, she will oversee the planning, implementation and optimisation of performance marketing and media campaigns, for the agency’s growing portfolio of clients, which includes the recent wins of Myer, New Balance and Cashrewards. In addition, as Jaywing expands operations above the line, she will manage planning for the increased media channels the agency operates in.
See also: Lily Hopkinson joins Jaywing as its first head of planning
