Australian Community Media (ACM), the nation’s largest independent publisher, has promoted Jarrah Petzold to Chief Marketing Officer.
Since joining ACM 18 months ago as Director of Marketing, Petzold has driven double-digit growth in regional and agricultural subscriptions and spearheaded innovative projects like the transformation of ACM’s Western NSW brands to a “digital + weekend” model. He also led the launches of Farmers Finance Australia and ViewJobs, further cementing ACM’s role in regional communities.
In his expanded role, Petzold will oversee ACM’s commercial strategy, uniting research, creative, trade, and consumer marketing to strengthen connections between businesses and regional audiences.
ACM Managing Director Tony Kendall praised Petzold as a “transformative leader” whose strategic vision positions the company for continued success.
Petzold said he’s excited to take on greater responsibilities in driving ACM’s mission of supporting regional communities and connecting businesses with consumers.
ACM says Petzhold’s appointment underscores its commitment to innovation and its focus on empowering regional Australia.
Pictured: Jarrah Petzold