Hybrid creative agency and production company Jack Nimble has consolidated its social-first capabilities to launch Nimble Creators, an end-to-end influencer service designed to empower brands within the creator economy.
“At Jack Nimble, we’re creators, too,” said head of digital, James McInnes.
“But we also have an innate understanding of our clients’ business objectives and brands. We use this expertise and knowledge to partner with creators in different ways throughout the creative and production process.
“For instance, with some creators we’ll lean more into developing ideas with them, whereas with others we’ll lean more into being on set with them. It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand.”
Over the past year, Jack Nimble has moonlighted as Nimble Creators to collaborate with brands like Spotify, Domino’s, American Express, LinkedIn, Netflix, eBay, SBS, and Bubs Australia on over 100 creator partnerships. Prominent influencers involved include Indy Clinton, Millie Ford, Jeremy Franco, Ash Wicks, Froomes, Swag on the Beat, and the Fitzy Twins.
Recently, Nimble Creators helped Domino’s Australia launch its MOREMenu range on social media with a micro-content creator-led approach.
The strategy, which tested mobile-first content alongside high-production-value content, resulted in a 265% increase in engagements, a 167% increase in click-through rates, and a 128% return on ad spend. The approach is now being replicated for Domino’s Japan.
Angus Mullane, Jack Nimble’s executive producer and co-founder, pointed to a recent Facebook study, noting that self-recorded, mobile-shot content is 84% more likely to outperform studio-shot creative among “perfection-fatigued” younger audiences.
“We’ve seen firsthand the power of thinking social-first on social – that’s why we started Jack Nimble seven years ago,” said Mullane.
“Today, creators are a big part of thinking social-first, and Nimble Creators is all about putting them at the forefront of our thinking because when you do it right, it delivers exceptional results for clients.”
See also: LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble