IWD 2018: Emma Watson editing biggest Insta brand today – National Geographic

Watson will highlight the work of eight National Geographic female photographers.

Emma Watson, actor, activist and UN Women Global Goodwill Ambassador, has partnered with National Geographic to become the first guest editor of the National Geographic Instagram account (@NatGeo) to mark International Women’s Day 2018.

Working with the editorial team at National Geographic, Watson will curate the account, highlighting the work of eight National Geographic female photographers.

Photo: Newsha Tavakolian

The photographers, from Saudi Arabia, Iran, Azerbaijan, Australia, the United States and the Philippines, cover a wide range of important and relevant topics including male guardianship and the longstanding ban on women driving in Saudi Arabia, the effects of displacement on women and girls running from Boko Haram in Nigeria, unequal pay in India for women day laborers in the brick industry, the bond between mothers and their babies evident even in nature, advancements in women’s rights and the importance of self-identity and the power of hope for a better tomorrow among our world’s young girls.

Photo: Hannah Reyes Morales

The National Geographic Instagram account is the most-followed brand on Instagram and one of the top 15 most-followed accounts on the platform. Both Watson and National Geographic have a combined total following of 129 million followers and this experience will be amplified via Facebook Stories on the National Geographic magazine Facebook page, extending the reach by another 22 million followers.

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