Malaysia Airlines has ushered in the new year with its global “Time For” marketing campaign, designed to inspire travellers worldwide to embrace the joy of discovery and make 2025 a year of unforgettable adventures. The campaign celebrates travel and positions Malaysia as a premier gateway to Asia and beyond, aligning with the broader “Visit Malaysia 2026” initiative.
Highlighting its commitment to innovative marketing, Malaysia Airlines has rolled out prominent activations, including eye-catching tram wraps in Melbourne and branded taxis and buses in the United Kingdom. These efforts aim to spotlight Malaysia on the global stage, showcasing the country’s vibrant culture and diverse experiences.
To celebrate the launch, Malaysia Airlines has also unveiled an exclusive global sale, offering savings of up to 30% on fares to over 60 destinations.
All-in return economy fares start from just AUD $649*, with the sale running until 22 January 2025.
The Australian leg of the campaign debuted in Melbourne on 21 December 2024, with the unveiling of a fully wrapped “Time For” tram and a dynamic activation at Southern Cross Station. The event, developed and executed by The Brag Media, brought Malaysia Airlines’ renowned hospitality to life with cabin crew on-site to welcome Melburnians and showcase the airline’s unique offerings. The Brag Media also handled the content production and media strategy, ensuring the campaign connected meaningfully with Australian audiences. Adding to the excitement, the event featured a giveaway of two return tickets to popular destinations like Da Nang, Kolkata, Paris, and various Malaysian cities.
Dersenish Aresandiran, chief commercial officer of airlines at Malaysia Aviation Group, said: “Australia is a key market for us, and this activation marks an exciting chapter here. Our ‘Time For’ campaign is more than a call to travel — it’s an invitation for the world to rediscover Malaysia and explore the best of Asia and beyond. With thoughtfully curated offerings such as our Best of Asia and Chef-on-Call menus, coupled with exceptional in-flight experiences, Malaysia Airlines is setting a new standard for travel, truly embodying Malaysian Hospitality.”
The fully wrapped “Time For” tram, a standout feature of the Melbourne campaign, will be a fixture on city streets until February, capturing attention with its vibrant design and reinforcing the airline’s dedication to connecting Australians with the world.
To celebrate the launch, Malaysia Airlines has also unveiled an exclusive global sale, offering savings of up to 30% on fares to over 60 destinations. All-in return economy fares start from just AUD $649*, with the sale running until 22 January 2025. It’s the perfect opportunity to explore the world with Malaysia Airlines and create timeless memories.
Make 2025 your year of discovery with Malaysia Airlines. For more information and to book, visit www.malaysiaairlines.com or access their mobile app for the latest deals and updates anytime, anywhere.