It’s Friday has announced it has been appointed as the creative agency of record for global human resources software company, ELMO.
ELMO Software, founded in 2002, is a cloud-based solution that helps thousands of organisations across Australia, New Zealand, and the United Kingdom to effectively manage their people, process and pay, with a mission to create best-in-class technology accessible to all workplaces.
Kate Jones, head of marketing at ELMO said: “We have bold, ambitious goals for the brand, and we’re thrilled to partner with It’s Friday who will play a pivotal role in our brand revitalisation journey. We have been impressed by the immediate impact the It’s Friday team have already demonstrated on our business, as they bring some of the smartest strategic and creative minds in the creative and digital space.
Pete Bosilkovski, CEO of It’s Friday, said: “We’re excited to be working with Kate Jones and the team at ELMO who are an outstanding and passionate bunch of marketers with big and audacious growth plans for the brand. We are super energised by the opportunity that lies ahead in our partnership to help realise those growth plans.”
It’s Friday launched last year with founding client Domino’s.
See also: It’s Friday launches with founding client Domino’s on board
The agency has been years in the making for Pete Bosilkovski, Vince Lagana and Jeremy De Villiers with the trio having previously worked together in other companies for over a decade.
Bosilkovski brings years of agency leadership as CEO, with previous stints at Clemenger BBDO Sydney, VMLY&R and Leo Burnett Sydney.
Lagana was ECD at The Monkeys, Leo Burnett Sydney and Goodby Silverstein & Partners San Francisco, while De Villiers has led operations at The C Suite, VMLY&R, Leo Burnett and Clemenger BBDO.
The agency – built on the ethos that energy beats everything – promises to power Brands with Energy across the customer journey.
It’s Friday offers a connected service offering across creativity, media, CX and PR.