Ipsos has announced the appointment of Carin Hercock as Managing Director, Ipsos New Zealand, effective immediately.
Hercock brings nearly three decades’ experience in the research and marketing industry, and joins from Nielsen New Zealand, where she was the Executive Director of Customer Insights. She has also held roles in media at APN New Zealand (now NZME) and the Newspaper Advertising Bureau (now Newsworks).
In the new role, Hercock will lead Ipsos’s Wellington and Auckland offices, driving strategy, managing senior-level client relationships and building the Ipsos brand in NZ. She reports to Ipsos Australia and NZ CEO Simon Wake.
Simon Wake said: “Carin is the ideal leader for our New Zealand team, with a stellar track record on both the client and agency side of our industry.
“Few marketing and research executives can rival Carin’s experience, which spans finance to FMCG, retail to real estate, and manufacturing to media. Carin’s extensive relationships and strong industry networks are a tremendous asset as we progress Ipsos’s determined expansion in the New Zealand market.”
Carin Hercock said: “It’s exciting to work with an organisation that’s as passionate about people and insights as I am. The breadth and depth of Ipsos’s research knowledge, experience and innovation is impressive, and I see limitless potential as we recruit additional talent and build the Ipsos brand in New Zealand.
“I’m looking forward to tapping into Ipsos’s global strengths and network and working with our highly talented research team to benefit our clients and grow the business.”
Hercock currently sits on the board of Research Association of New Zealand and has been actively involved in the print media industry research association. She has also been an Executive Judge for the NZ Effie awards for the last two years.