Industry research body Ipsos has announced that the BBC is the #1 international news brand in Australia, across both digital and TV platforms.
The study into the media consumption of affluent audiences reveals that the BBC is the top international online news platform and that BBC World News – the BBC’s 24-hour international news channel – is watched by more people than any of its competitors.
BBC News outperformed competitors with its significance to business leaders in Australia in a number of ways including being the top international news brand for: Australians
Jamie Chambers, vice president advertising & distribution, ANZ, BBC Global News, said: “During a year of unprecedented global news events, from the Australian bushfires, the global pandemic and multiple geo-political crises, people are increasingly turning towards global news sources that they can trust. These results prove how valuable it is for audiences to have access to accurate, impartial news that tells them what they need to know so they are informed and equipped for a rapidly changing world around them.”
In the wider region, BBC News is the fastest growing international news brand in APAC. It reached more influential opinion formers in the region than any of its competitors and outperformed its closest competitors within the business and B2B sectors. The research indicates that BBC News is also the fastest growing international news brand in APAC for high income earners and C-suite executives.
Source: Ipsos Affluent Asia Survey H2 2020 (FW period Q3’19-Q2’20); Australia (4718535/ 2006), media brands accessed in the PAST 30 DAYS. * This is excluding digital media/social media brands.
News channel ranking is based on the following list of global brands: BBCWN, CNN, Bloomberg, CNBC, Sky News (UK), Euronews, Al Jazeera.