iProspect has partnered with Rolling Stone Australia to introduce audiences to the Seven Network’s new lineup of international coaches for the 2024 season of The Voice, through a content series, to bring them closer to audiences through the season’s run.
The series kicked off on Monday evening with a lineup of new coaches, with multi-platinum-selling artist Guy Sebastian welcoming new recruits – singer-songwriter LeAnn Rimes, GRAMMY-nominated Adam Lambert and award-winning Australian musician Kate Miller-Heidke – to the spinning red chairs.
The six-part content series, ‘Discover The Voice’, with Rolling Stone Australia has been designed to bring new audiences into the TV show by connecting music lovers more directly with the coaches. Launching ahead of the premiere of the new season, the content series highlights the coaches.
The series will focus on how the global coaches bring star power to the panel, emphasise Guy and Kate’s local expertise and knowledge and will also bring to life key moments during the show.
Hattie Swinburn, iProspect group strategy director, said: “Rolling Stone is an ideal partner to draw audiences The Voice. The new coaches have an established following, and the content showcases the musicality of the international and local talent.”
Jess Hunter, head of The Brag Media said, “We’re excited to partner with The Voice and iProspect in this collaboration that taps into Rolling Stone’s music expertise. This content series offers fans an exclusive glimpse into the coaches’ creative processes and musical insights, deepening the connection between audiences and the music they love.
“This partnership with Rolling Stone speaks directly with music enthusiasts and provides The Voice with a distinct opportunity to reach and engage with new audiences.”
Credits:
iProspect
• Client Director Luke Amasi
• Group Strategy Director Hattie Swinburn
• Client Manager Faiq Rafique
• Client Executive Zoe McGregor
• Head of Client Partnerships Jason Smith
• Strategy Director Edward Heaney
• Group Investment Director Vera Manalac
Seven
• Director Marketing Larissa Ozard
• Head of Consumer Marketing Marni Crutchley
• Senior Marketing Manager, Entertainment & 7plus Kerstin Hennessy
• Senior Marketing Executive Michela Toose
The Brag Media (Rolling Stone)
• Group Partnerships Manager Jack Castles
• Head of Sales & Partnerships Batoul Peters
• Project Director Emilyn Jones
• Senior Creative Strategist Anan Salvarinas