Fashion media brand InStyle Australia has partnered with Macquarie Centre for the third instalment of its in-store shopping experience InStyleShops.
The event, which goes down tonight from 6pm, will provide exclusive access and in-store discounts from brands including Zimmermann, Sass & Bide, CUE, Country Road, David Jones, Myer and many more.
InStyle Australia editor Emily Taylor said, “InStyleShops has been a true collaboration with Macquarie Centre and we are delighted to build on the successes of our first two events last year by partnering again in 2018.
“The 2017 September InStyleShops and Macquarie Centre events delivered an incredible 14% increase in foot traffic as over 1,200 keen shoppers joined the fun at our special after-hours evening timeslot, which further added to the VIP experience.”
Guests at tonight’s event will be treated to champagne and canapés, while witnessing beauty demonstrations, styling workshops, designer appearances and more.
The event will be supported through a targeted InStyle and Macquarie Centre social media campaign, EDMs, in-centre advertising and a local media campaign in The Urban List, News Corp websites and KIIS FM.
Shoppers can register their interest by emailing firstname.lastname@example.org.