InnovAItor, the GenAI event series that bridges the gap between corporate and startup communities, returns to Fishburners on November 7 for its second session.
With an exciting panel lineup and hands-on demos, this session delves into the impact of Generative AI (Gen AI) on advertising and marketing.
The night will be equipping attendees with insights and practical tools for leveraging AI to make advertising more efficient, creative, and effective.
The 40-minute panel discussion, followed by live demos, will explore how Gen AI can reshape marketing through creativity, cost-saving, and audience engagement.
Featured speakers include Cam Luby, head of consumer marketing from Optus, Pat Guerrera, APAC Lead at M&C Saatchi Consulting, and Vinetha Manthena, a marketing & AI workflow expert (ex-Commbank). Together, they will share real-world examples, discuss the obstacles of AI integration, and reveal emerging trends.
“Our first event was full capacity. The feedback was fantastic—86% of attendees found it highly relevant, and 72% said they had an amazing networking opportunity! Whether you’re from a startup or an enterprise, the event delivered!” said InnovAItor co-founder Lucio Ribeiro.
“The topic of the second event is very timely. GenAI is destroying and rebuilding advertising and marketing operations, and this is the opportunity to hear from practitioners and apply on your end.”
With a mix of startup agility and corporate resources, the discussion will cover:
● The Current State of AI in Advertising: Present-day applications and case studies on how Gen AI is driving advertising efforts.
● Challenges and Roadblocks: Insights into overcoming obstacles like resource constraints and aligning AI with brand voice and team structures.
● Future Trends to Watch: A look at generative models, predictive analytics, and real-time customer engagement for a forward-thinking marketing strategy.
● Bridging the Gap Between Startups and Corporates: A segment focused on building synergies that drive faster, more innovative adoption of Gen AI tools.
Following the panel, participants can engage in a Q&A session to address practical and actionable AI applications in their own organisations.
“Our goal is to spark connections and ideas that lead to meaningful change in the way advertising and marketing are done. Startups and corporates each bring unique strengths to this conversation, and together, we can push the boundaries of what Gen AI makes possible,” adds Vijay Solanki, InnovAItor co-founder.
Tickets are available through Humanitix.