Innocean Australia has made a series of hires across its creative, strategic, content production, and media departments.
Nick Cole and Pat Allenby have joined the full-service agency as creative directors to lead the Kia business. Both were previously at DDB Australia, where they were creative leads on sports sponsorship for McDonald’s. Prior to that, the pair carried out stints at The Royals and Special Group, where they created the Uber Eats Australian Open ambush campaign.
“After an extensive search I’m so excited to welcome Nick and Pat to Innocean Australia,” said Wesley Hawes, executive creative director.
“We’ve promised them the chance to grow, a plethora of creative opportunities, and the chance to lead one of the most iconic brands in Australia. We’re all expecting big things, but I know Nick and Pat will more than live up to the hype and continue where the Kia Tasman Ute campaign left off.”
Cole and Allenby added: “From the design of the cars to their rebrand and advertising, Kia has had our attention for a while – so when given the opportunity to lead the creative part of the account, our decision was easy. We’re very excited to join the team at Innocean and build upon the wonderful work that’s been done to date.”
Additionally, Mirjam Grari has joined the strategy team as director of insights and brand experience, previously working at insights consultancy Verve. Her previous experience includes research, consulting and strategy for clients including ABSOLUT Vodka, Volvo Cars, Colgate-Palmolive, RM Williams, Mirvac, Afterpay, NewsCorp, Virgin-Velocity, and Super Retail Group.
Audrey Fitte-Umark has been appointed to the role of media client director, moving from his post as client director at Carat. Josh Bisset also joins Innocean as digital content creator. Bisset has previously worked for TBWA Group’s Eleven PR as a content creator. He has worked across global and local brands including Sheridan, Heinz, Philips, and Australian Bananas.
“As the lines between media and creative continue to blur, it’s more important than ever for agencies like ours to embrace a truly collaborative approach to client challenges,” said Innocean chief strategy officer, Giorgia Butler.
“Now, with the right mix of skills in house, we’re bringing strategy, channel planning and creative development into one cohesive process that underpins Innocean’s commitment to delivering bold, impactful and effective solutions; in other words, work that works.”
The appointments follow Innocean winning the brand strategy, creative, and media account for fleet management solutions and connected transportation company Geotab in July.
Lowercase, the group’s consultative company, was also been selected to lead Geotab’s research to measure and bridge the gap between the ANZ and Southeast Asia B2B strategies.
See also: Innocean wins creative, media, and strategic consulting for Geotab
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Top image: Pat Allenby, Josh Bisset, Nick Cole, Audrey Fitte-Umark and Mirjam Grari