Initiative has been appointed as the media agency of record for Aspen Pharmacare Australia, overseeing its brand portfolio of well-known consumer healthcare brands such as Maltofer, Coloxyl, Ural and Dymadon.
The media agency’s remit includes all media buying, planning and strategy, as the healthcare company seeks to grow its market leading position in a highly competitive and regulated market.
Jo McAlister, CEO Initiative said Aspen Australia’s entrepreneurial spirit aligns perfectly with Initiative’s culture and people and already the collaboration between the teams is evident.
“Aspen Pharmacare operates with a core mantra to provide all Australians with access to a great range of high-quality healthcare products. We are motivated to utilise our industry-leading tools to create new thinking and develop effective campaigns that are a cut above their competitors and will help the company achieve its growth goals.”
She added: “We look forward to elevating the company as it enters a new evolution of growth.”
Alison Holland, head of consumer OTC at Aspen Pharmacare, said: “We are thrilled to partner with Initiative to enhance our consumer engagement and drive impactful connections in the healthcare space. This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.
“We look forward to exciting times ahead as Aspen Pharmacare benefits from the fresh, exciting media thinking Initiative is renowned for,” she concluded.
The transition is already underway with the partnership live from April 1. The first work will be in market Q3.
This win for Initiative comes after it was recently appointed as agency of record for Netflix Australia, alongside Amplify as lead creative agency. The agency was also handed Volvo’s media account earlier this year after 25 years with incumbent WPP’s Mindshare earlier this year.