Alchemy One has announced that it has become B Corp certified, marking Alchemy One as one of the few media agencies globally to earn the designation. With only 4% of the 100,000 companies who have gone through the process being successfully certified, the Alchemy One team is proud to join the ranks.
“As Alchemy One grew, we realised we had an opportunity to define our company’s goals with purpose at the core. And that this, in fact, better enables us to achieve outstanding growth for our clients,” Alchemy One managing director, Joel Trethowan, said.
“Alchemy One has always been about building something bigger than ourselves. Through addressing positive change for the brand partners we work with, the environment and our staff, we believe we can create a better place to work and live. We are truly honoured to join this global movement.”
Joel Trethowan
Certified B Corporations are businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability. B Corps become certified through a thoroughly vetted process by B Lab and join a group of companies using business as a force for good. Through the certification process, B Corps are evaluated for the company’s overall impact on its community, employees, customers and the environment.
B Lab Australia & Aotearoa New Zealand CEO, Andrew Davies, said: “I congratulate Alchemy One for driving a purpose-driven agenda in the media industry. We need leaders from all sectors to truly transform the global economy to benefit all people, communities, and the planet.”
To achieve its high score in the assessment, Alchemy One implemented a ban on working with the fossil fuel, gambling, tobacco and alcohol industries, a strong diversity and inclusion strategy, environmental practices inside and outside the office, as well as high employee engagement and satisfaction.
As a B Corp, Alchemy One will measure and manage the impact of its business on its staff, community and the environment with as much rigour as its profits.