Inc. Digital Media announced it has been appointed Gumbuya World’s digital advertising agency of choice.
Inc. Digital Media, part of the Merchantwise Group, is now responsible for driving the development of campaigns across all digital platforms, including the creation of assets across social media platforms, including TikTok, Facebook and Instagram.
Claire O’Connor, inc. Digital Media’s managing director, said: “As Gumbuya World’s digital advertising agency, we will be driving its online activity capitalising on creative media options which will allow the theme park to remarket across more online platforms than previously utilised and of course, target new audiences.
“My team and I very much look forward to creating and driving awareness and traffic to Gumbuya World.”
Inc, Digital Media joins Merchantwise Group’s creative agency, Three Scoops, and email marketing agency MashrMail in providing strategic insight, creative marketing and digital media expertise and support to Gumbuya World.
Gumbuya World
Ron Weinzierl, Gumbuya World’s chief executive officer, said: “It made sense to connect our creative with an associated digital partner so that when assets are created they’re both involved from the start to not only meet but exceed our expectations.”
Three Scoops has held the primary creative agency relationship since the theme park’s inception six years ago. Three Scoops oversees the full suite of creative and marketing services including, brand strategy, advertising campaigns and in-park collateral.
Supporting Gumbuya World’s extensive email marketing requirements for several years now, MashrMail allows Gumbuya World to execute all email marketing campaigns in-house. MashrMail also allows Gumbuya World to leverage its advanced email marketing capabilities, providing high levels or personalisation and native multi-media content.
Andros Georgiades, Three Scoops’ founder/creative director, said: “Three Scoops has had the luxury to have been included in this amazing journey since the park’s inception. Over this time, we have been able to put together bold strategies with the support of Gumbuya World’s CEO, Ron Weinzierl and his team to deliver an ‘in-house’ like marketing service.
“Working alongside MashrMail and now inc. Digital Media enables a high level of influence and visibility leading to extraordinary outcomes and helping Gumbuya World become Victoria’s premium theme park,” he added.