Impressive Digital has appointed Ronny Raichura as general manager of the independent media agency.
Raichura will work closely with the company’s CEO Robert Tadros, focusing his efforts on delivering a clear strategy and vision for the future of Impressive Digital across all aspects of its business: strategy, product and operations.
The role will report directly to Tadros and he will be based at its Melbourne office. Raichura is responsible for developing strategy and running day-to-day operations for the Melbourne office.
The newly appointed general manager will refine, strengthen and introduce new innovation to the company’s products and services. In addition, he is tasked with expanding the training and development hours per employee at the Impressive Academy.
Raichura will also work closely with their human resources team to redefine Impressive Digital’s culture and what that means going into 2023. This will include understanding what employees want, understanding what’s expected of the agency, and then realigning in order to create an even more ‘impressive’ culture.
Raichura joins Impressive Digital from his previous role as head of digital activation at Resolution Australia where he worked on a range of digital marketing initiatives. He brings a wealth of practical experience to the company, having worked for global and national brands across performance marketing channels.
Raichura’s knowledge and understanding of how to maximise performance marketing and conduct in-depth campaign analysis make him an invaluable asset to the team.
The move to create Impressive Digital’s newest general manager role comes as the company’s CEO is focused on the strategic vision of the agency. The new position will assist in the roll out and execution of this vision.
Robert Tadros
Tadros said of Raichura’s appointment: “A decision to add a general manager was made in order for me to better focus on growth and expansion plans. Given the Impressive Digital expansion already happening in both Australia and globally, this made sense.”
The CEO continued: “And, it was clearly evident that Ronny was the right person for the job. Ronny brings his business acumen and performance marketing experience and knowledge to the table. He’s also creative and analytical, making him perfect for this new role.
“Ronny is very confident in the vision of Impressive Digital and believes he can contribute greatly to the journey ahead. He’s just a good guy, which makes him a perfect right hand man and fit for our leadership team,” he added.
Raichura noted that the industry is in the midst of a huge, disruptive change and that in order to stay ahead of the curve, agencies need to be able to quickly adapt their capabilities. This means being able to offer more digital marketing products and services through online channels.
“Impressive Digital is a cutting-edge performance marketing agency that is perfectly positioned to take advantage of this agile way of working. We have a fantastic foundation of quality talent and a library of custom products designed specifically for our clients’ needs,” he said.
“For me, it was an easy decision to take on the GM position. The company is experiencing tremendous growth and I’m excited to help influence the strategy as it continues to move forward. Clients and partners can expect to see a laser focused approach to digital performance marketing maturity, taking a scientific lens to everything we do where we match our exceptional team of experts with the latest advancements in technology,” he added.
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Top image: Ronny Raichura
