Global adtech company iion has welcomed the appointment of Yun Yip as its new chief commercial officer (CCO).
As CCO, Yip will oversee the commercial strategy and operations of the company whilst also leading iion’s marketing function.
Yip, former VP at MediaMath and IAB gaming group member, said: “I have always thought of iion’s co-founders as trailblazers within the programmatic industry. Until now, there hasn’t been a technology that could unite all of the various gaming environments into one space.
“However, iion does this seamlessly from end-to-end from creative through to planning, buying, implementation, measurement, and analytics. It adds value to the entire ecosystem, pushing it forward immeasurably.
“I can’t wait to bring my combined passion for gaming and machine learning to the role whilst also sharing how and why communicating through gaming and gametech enhances a brand’s marketing outcome and resonance.”
Historically, the gaming industry has been male-dominated. But that’s all changing. Recent research demonstrates that almost half (46%) of Australian gamers identify as female – up from 38% in 2005.
Yip is proud to be part of that shift, challenging stereotypes and breaking down barriers that have existed for too long. She said: “Whilst I fall into the category of a casual gamer these days, there is a certain perception of ‘gamers’ that I look forward to debunking.”
“People tend to think of gamers as young, 18-year-old males. And that’s not really true. Women of all ages make up almost half of all gamers across the globe. And an increasing number of women are joining the industry just like me because of their passion for gaming.
“I really respect iion for thoughtfully curating a team that mirrors the diversity of the gaming community and am thrilled to be a part of it.”
Sanjaya Molligoda, iion co-founder, said: “The ‘typical gamer’ is changing. Research shows that the average gamer is 31 years old, and female gamers are more prevalent than ever before. At iion, we’re proud to be completely revolutionising the gaming ecosystem, debunking outdated myths whilst solving measurement and fragmentation challenges in the game advertising market simultaneously.”
Giuseppe Martoriello, iion co-founder said: “One of iion’s core values is to challenge the status quo. Not only are we accomplishing this with our first-of-its-kind, self-serve advertising platform that connects game publishers and brands through a holistic targeting experience within all IAB-defined gaming environments, but we are taking it one step further with the diversity represented in our team.
“Innovation is sparked through different layers of diversity. Beyond Yun’s career experience, her passion for enabling growth through diversity will also be a critical piece not just for iion, but for the broader gaming industry.
“We are thrilled to welcome Yun to the team. She is a seasoned adtech professional, well-versed in the gaming ecosystem, with a proven track record of success in the programmatic landscape. A well-respected leader in the space, her expertise will help us bridge the gap in terms of the uptake of gaming by agencies and brands, showcasing new and exciting ways to create meaningful connections with their audiences.”
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Top image: Yun Yip