ARN has announced the launch of iHeartRadio for Business, Powered by Mood Media, an exclusive partnership to help retail groups connect with their customers.
The partnership will leverage the in-store experience delivery by Mood Media – including music and messaging, digital screens, scent and other customer interactivity – with iHeartRadio’s ability to continue to engage with consumers on app, mobile, tablet or desktop, pushing beyond the confines of the physical stores and opening times.
Geraint Davies, COO of iHeartRadio Australia, said: “Combining the in-store expertise of Mood Media with the power of iHeartRadio, this partnership enables retailers to offer their customers the ultimate ‘Store to Door’ experience. Retailers can now extend the time spent engaging with customers and increase the depth of conversation well beyond the footprint and opening times of their stores.”
Steve Hughes, MD of Mood Media Australia, said: “Mood Media is the global leader in elevating customer experiences and creating emotional connections between brands and consumers, but in partnership with iHeartRadio Australia we are going to be able to offer retailers a more comprehensive way to connect than ever before. We are excited to see this roll out with major retailers across Australia.”