Icon Agency and Xenai Digital announce tech-forward partnership

"Australian businesses and government departments need robust, flexible, and scalable solutions to meet client’s evolving needs," said Icon Agency's co-founder, Chris Dodds.

"Our partnership utilises the power of Salesforce, Drupal, and GovCMS to deliver customised content, targeted communications, and best-in-class user experiences. We’re excited to partner with Xenai Digital to expand our client service offering,”

Headquartered in Melbourne, Icon Agency specialises in end-to-end user engagement, design, content strategy, and development, with strengths in Drupal and GovMCS SaaS/PaaS. The agency also offers in-house capabilities in brand management, PR, communications, behaviour change, and media training.

Xenai Digital is an Australian agency focused on accelerating value from Salesforce adoption, with an emphasis on customer experience automation.

The announcement marks Icon Agency's second partnership this year. In April, the agency announced a long-term collaboration with The Man Cave, a charity focusing on preventative mental health and emotional intelligence, through its social and behaviour change division, The Change Collective.

The partnership see see both Icon and The Man Cave teams share resources, insights and expertise to important behaviour change programs for state and federal government departments. It also inform work with NFPs and consumer brands to create advertising and comms that helps to address unhelpful gender stereotypes and the issues they cause.