Integral Ad Science (IAS), a media measurement and optimisation leader, announced its Q3 2024 financial results, showcasing solid growth driven by strategic product expansions and new partnerships.
Key Financial Highlights
- Total revenue rose by 11% to $133.5 million from the same quarter last year.
- Net income hit $16.1 million with a 12% margin, reversing a net loss from Q3 2023.
- Adjusted EBITDA climbed to $50.6 million, a 25% increase, with a 38% margin.
- Strong international performance, with $40.8 million in revenue outside the Americas, making up 31% of total revenue.
CEO Commentary
Lisa Utzschneider, CEO of IAS, attributed the strong results to industry-leading products and the addition of new clients. “Our focus on AI-driven product innovation is paying off, as seen with our recent optimisation solutions for Meta and expanded partnerships with platforms like TikTok and YouTube,” Utzschneider said.
Recent Strategic Moves
- Meta Optimisation Solution: IAS launched a first-of-its-kind pre-bid optimisation tool to enhance ad placement on Meta platforms, allowing advertisers to ensure brand safety on Facebook and Instagram.
- TikTok Partnership Expansion: IAS extended its Total Media Quality offering to include new ad placements on TikTok, covering viewability and brand safety metrics.
- Misinformation Detection on YouTube: The rollout of misinformation detection ensures brand safety for advertisers across YouTube’s ad inventory.
- Google Ad Manager Partnership: Launched IAS Curation to provide programmatic buyers with enhanced inventory targeting using actionable data.
C-Level Appointments
In a bid to strengthen its leadership, IAS welcomed Marc Grabowski as chief operating officer and Srishti Gupta as dhief product officer, bringing deep expertise from Oracle and Amazon, respectively.
Financial Outlook for Q4 2024
- Projected revenue of $148-$150 million.
- Adjusted EBITDA forecasted between $55-$57 million.
- Full-year 2024 revenue expected to reach $525-$527 million, with adjusted EBITDA of $185-$187 million.
CFO Tania Secor emphasised the company’s robust financial health: “With a strong cash flow and minimal debt, we are well-positioned to continue investing in our growth initiatives.”