The Interactive Advertising Bureau (IAB) is a not-for-profit and the peak trade association for online advertising in Australia.
The IAB aims to support sustainable and diverse investment in digital advertising across all platforms in the country, and the Industry Charter aims of helping marketers and agencies in digital advertising by demonstrating how they can deliver business objectives and ensuring the necessary standards and guidelines.
The IAB achieves this by providing training and development courses for professionals throughout the year.
An upcoming course is the Privacy Essentials for Media & Marketing Professionals in conjunction with Salinger Privacy.
The IAB’s program provides an understanding of the legal considerations and obligations when handling and using consumer data. It also covers the current Australian Privacy Act, Spam Act, an overview of overseas regulatory changes, etc.
Affiliate And Marketing Partnership Training explores the affiliate landscape and is a valuable resource to those new to this form of digital marketing and anyone currently involved in it.
Training covers the basics, including a market overview, key players, types of affiliates, and best practices. It provides information on technology and tracking, the best use of data, and how these relate to the latest privacy regulations.
The Advertising Effectiveness Fundamentals Training Program is designed to provide practitioners with an understanding of the fundamentals of advertising measurement and guide preparation for sustainable and successful measurement in the future.
The course is suitable for marketers, advertising managers, researchers, media planners, and sales executives. It will help upskill those responsible for understanding the success of advertising campaigns.
The training program covers preparing to conduct successful ad effectiveness measurement, and understanding commonly used methodologies, when to use them, benefits, limitations and how to prepare to adjust these techniques for a cookieless future.
The program also provides an overview of more emerging techniques for evaluating advertising, such as attention measurement and neuroscience.
IAB also provides the Australian Digital Advertising Practices proof of knowledge program, which is recommended for any media or marketing professional in Australia who needs to understand critical buying and selling digital advertising practices.
The proof of knowledge program was introduced in 2018 and updated in 2020 as a starting point for advertisers, agencies, ad tech vendors and digital publishers to resolve how they will operate together. The program has also been endorsed by the IAB, Australian Association of National Advertisers (AANA), and Media Federation of Australia (MFA).
The program covers the digital value chain, viewability, ad fraud, brand safety, data governance, and consumer privacy.
More courses are announced throughout the year and can be found here.