IAB Australia has appointed Vijay Solanki as its new CEO. Solanki, who most recently drove the digital transformation program at Southern Cross Austereo as chief digital officer, will commence work in August. The appointment follows a three-month executive search process.
Ed Harrison, IAB Australia’s chair, commented: “Having spent much of his career in digital marketing roles, Vijay brings a new set of skills and perspectives to the IAB. He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital.”
On joining the IAB, Solanki said: “My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers. Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”
Solanki has more than 20 years’ international marketing, digital, brand, and media experience across large corporate and digital pure play organisations. Prior to working with SCA, Solanki was the senior director for Global Digital Innovation at Philips. He has also held senior roles with Unilever, BP, lastminute.com, and was the global launch marketing director for Shazam.